Tasked with highlighting several different upcoming titles under one activation space during Fan Expo 2024, we leveraged Xbox's role as a place of connection; one that brings fans of all types together online and at the convention.

Our space was designed with several exciting touchpoints for fans to engage with and enticing prizes to reward visitors while showcasing the depth of Xbox's catalogue of games.

The result was an experience that resonated with fans, driving over 2.5M social impressions and directly engaging more than 13,800 fans at the event.

Creative Team: Alex Schulze, Adrian Valenzuela, Matthew Valenzano, Arda Cem, Mansi Almadi, Michael Beene

Account Team: Dane Hutton, Gillian Reason, Kelly Weiss