The trash under the kitchen sink, the dreaded hockey bag, and your roommate's pile of old laundry – these small spaces contain big smells. The best solution for big smells? Little Trees. We have also designed inflatable Little Tree balloons to be placed next to smelly locations like public toilets and landfills, further connecting the campaign idea to consumers' minds.
AD: Emily Thibault
ST: Purathani Varatharajah