Using a section of The Bentway in Toronto, we created an immersive experience built around the dark and cinematic tone of Senua's Saga: Hellblade II. With perception being an important theme in the game, we centered our event around a large two-way perspective projection piece, where you need to stand in the correct spot to see the image in full.
Creative Team: Alex Schulze, Adrian Valenzuela, Matthew Valenzano, Mikhail Joseph Aidan Philip Anjo
Account Team: Dane Hutton, Gillian Reason, Kelly Weiss
